Interactive Lobby Displays
South San Francisco, CA USA

Creative direction, user research, conceptual design, sound design

Genentech was building a new facility on their South San Francisco campus, and they asked for a lobby touchscreen system that would not only work in this new building, but could also be used to to refresh different, pre-existing screen configurations in seven other lobbies, and that could be powered by their existing content management system. I led the design team that created an information display system evoking the western blot system of protein detection, turned on its side, and that could scale to any number of screens in any configuration.