One World Observatory Lobby

Lobby Installation/Welcome Experience
New York, NY USA

Creative direction, interaction design

The Hettema Group asked Stimulant to create an inclusive, cosmopolitan lobby experience for the One World Observatory at One World Trade Center, New York. I designed the concept and user experience for a real-time data visualization of every visitor who arrived and the number of visitors across all days, as well as derivative statistics such as the number of total miles that visitors had traveled to be there that day. These statistics were derived from looking up the credit card used to purchase the ticket; when a ticket was scanned, a radar “ping” would appear on the map, and a secondary screen would greet that visitor in the official language of their country.

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