Online Product Customization Tool
Creative and art direction, workflow design, interaction design
While at Fluid, I designed product customization tools for Interface/FLOR, Timberland, and Reebok. The RBK Custom site featured two-axis rotation of the shoe, and photographic compositing of all elements (no 3D). I supervised all photo shoots with RBK’s staff photographers as well as doing all art and creative direction and interaction design. I devised the entire end-to-end production workflow for the creation of approximately 800 graphical assets per product.